Do all those kids really like eggs? Or do they just like fame?

The Egg, if you haven’t already heard, is nothing more than a photo of a lovely brown and slightly speckled specimen of poultry perfection that was uploaded by an account holder identified as the “#EggGang.” Plain as it is, the Egg offers an excellent lesson about the pursuit and celebration of Internet fame.

It used to be that when you asked kids what they want to be when they grow up, you’d hear “astronaut” or “ballerina” or “doctor” or “president.” You might even hear “rich.”

Now, too often, we get a different answer: “Famous.”